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Open Call for Speakers
We are excited to open applications to the Lead Gen Liftoff Summit to be held December 7 – 9, 2020.
Yes, while others are coasting into the holidays complaining about how slooow business is, we’ll be hosting the go-getters, the self-starters, the people and businesses that will roll into January like a freight train with no brakes and the throttle wide open.
These are the people hungry for your expertise. They need and want to learn from you and they will be lining up for the privilege… right before the holidays.
We also want your expertise and will do everything possible to help you make this happen. If you already have a recorded presentation that you think works for this summit, we’re happy to take a look.
If you don’t have time to create a video, speech or deck but want to participate, we can set up an interview style presentation to help prompt you for the important nuggets of information you want to share.
We will record all interviews in the next three weeks.
Once your application is in, you will be notified of your presentation status and will receive a link to set up an appointment.
Speaker Benefits
- Listings on the event website and on Rocket Fuel Strategy, including a speaker landing page with biography and photo, as well as information about your business and any offers you wish to make
- Inclusion in marketing materials before, during, and after the event
- Opportunity to publish content on the Rocket Fuel Strategy Blog
- Full Summit access including free All-Access Pass
- Marketing and promotional assets - to include email templates, social media graphics, and other pre-event marketing materials
- At least one email from Rocket Fuel Strategy to our audience introducing you and your business with a link to your squeeze page or landing page of preference
- All speakers may participate in our affiliate program at 50% share
- The authority that comes with sharing your expertise with an audience hungry to learn from you
Event Details
Event Dates: December 7 – 9, 2020
Main Purpose: Attendees will learn techniques and strategies to ensure a steady supply of qualified leads to promote business growth.
Monday Theme: Importance of Brand Voice & Values in Building a Community of Fans
Tuesday Theme: Building Authority & Traffic with Content
Wednesday Theme: Building High Converting Websites and Sales Pages with Copywriting & CRO Techniques
Session Structure: Speaker sessions are 20 – 40 minutes long. You may address questions at your convenience. If possible, please make yourself available for questions during your session.
If you have an existing recording that is at least 20 minutes in length, we are happy to accept that because of the tight turnaround time for this particular summit.
Attendee Details
This is the first summit hosted by Rocket Fuel Strategy, so we don’t have past attendee details to share with you. However, we can tell you a little about the audiences we will be targeting in our marketing of the event.
Our target audience is entrepreneurs, startup founders and teams, small business owners, and freelancers.
We will add details here as we learn them from our attendees and our subscribers.
Data From a Survey of 8000+ Startup Founders & Entrepreneurs Conducted Sept 2019
Age of Your Business
Stage of Your Business
Products, Services, Or ?
Where do You Need Marketing Help?
Missing labels: SEO (above Email marketing), Conversions on Website Landing Pages (below Email marketing), and Building Authority Through Content (below Copywriting)
Topic Categories to Get the Creative Juices Flowing
We have a survey out in the field giving our target market a chance to suggest marketing topics for the summit. While we wait for those results, here are some topic categories. Use these to come up with your own ideas. Niche down and be specific.
Day One - Monday, December 7
On Day One of the summit, we’ll cover all things traditional lead gen funnels.
We suggest topics around:
- Developing brand voice
- Discovering brand voice
- Writing a solid value proposition
- Writing a mission statement and where to use it in your marketing materials
- Discovering brand values
- Communicating brand values – how and when
- Building a community of raving fans with brand voice and values
- Using social media to build a community around core values
- Tools and technology that help with the above
Day Two - Tuesday, December 8
On Day Two of the summit, our content will cover techniques used in B2B and enterprise prospecting.
We suggest topics around:
- Content marketing
- Guest blogging
- Speaking on stage
- Social media content
- SEO
- Creating compelling video content
- Unique forms of content used in marketing
- Webinars as content
- Courses as content
- Tools and technology that help with the above
Day Three - Wednesday, December 9
On Day Three of the summit, we’ll talk about all the other ways entrepreneurs, founders, and freelancers can promote lead acquisition.
We suggest topics around:
- Conversion copywriting
- User experience
- A/B testing
- Voice of Customer data collection
- Voice of Customer data analysis
- User testing
- Surveys
- Conversion rate optimization techniques
- UX & usability testing
- Neuromarketing & persuasion techniques
- Tools and technology that help with the above
We Follow the Process Below to Make Speaker Selections
As a speaker, your top priority is to bring value to our audience. To help ensure that, your proposal will be evaluated on the following criteria:
- You have an established record working in the area of your expertise
- Your proposed presentation is relevant to our audience and original to you
- Your presentation offers actionable advice and has a specific area of focus
- The title of your presentation is specific, engaging, and lets the audience know what they can expect
- You have provided a clear description of your presentation with an outline of major topics you will discuss